GOING BACKWARDS – PART I

As we approach the 2nd anniversary of the epic closure of the Global Spirit Tour, recently released on CD, DVD and Blu-Ray. I decided to take a quick look back at what was the entire experience like for me. I’ll try to post for a few days on a row until we finish this July 25th. The D-day, or maybe I should call it the DM-day.

But let’s begin from the beguine. Actually more than a year before. When people ask me how was I chosen to be on “Spirits in the Forest”, the story starts in early 2017. The band had announced the “Fan Facebook Takeover”, where they’d choose one fan per day during one year to curate the posts on their FB page. At first, I didn’t bother to apply. I thought: “there will be a million contestants to choose from, why should I even try?” When a very dear friend said: “give it a try.” And so I did, not knowing very well how to sell my application.

“Spirit” was released on March 17, 2017. The Takeover was supposed to have started a few weeks before, in February, if I’m not mistaken. I hadn’t even paid attention that it was late if it wasn’t one email I got the evening before the album was released. I had been invited to kick off the Takeover AND watch the special VIP-only album premiere show (aka “Telekom Street Gigs” at the Funkhaus Nalepastraße), which just so happened to be in Berlin that Friday evening. Needless to say it took me a few hours to sleep with such excitement arriving just before my bed time.

But the posts were supposed to be sent to the agency running the massive campaign by Friday evening. Everything was in Pacific Time as the agency was based in Los Angels (hence the emails coming always late in the evening). That meant a very early Saturday morning deadline for me. I had a doctor’s appointment that Friday morning, I had to go to any Saturn or MediaMarkt to buy the album both in vinyl and the exclusive box set that included the deluxe 2CD edition and a pin. Oh, and I also had to be at the concert venue by 17h. Also, amidst all this excitement, I misread the part about character limit per post and wrote 600-word long posts, instead of 600 characters in that short Friday afternoon. I also wanted to make my own little music video to opening track “Going Backwards” which was a spot-on opening track on the album (and also on the concert, as I was soon to find out).

So I obviously exceeded my time rewriting my posts and rendering a video completely made of copyright-free stock footage and the takeover kicked off with my (until then) unknown neighbor, Jenna Robbins being “Day 1” and I was shifted to “Day 2”. We both guess we were chosen, partially because we were both living in Berlin and could attend the show and we could be were each other’s back up. As I learned later on from later takeoverees (a term coined by Jenna), they were given a bit more time to prepare their posts (something between 4 to 7 days), unlike us who had to rush with ours on a particularly busy day and we really didn’t have other takeover posts to guide us on what to write about. Jenna is so organized she really deserves to be remembered as “Day 1”, as she became a driving force by putting us all takeoverees in contact with each other.

From here on, all the fans who were chosen for the Takeover seem to have entered into a sort of a shortlist of fans for all purposes: random goodies on the mail, new products for unboxing videos, everything. We were always being teased that our adventure wasn’t over just yet and there was already “more to come”. I guess you know by now why I started the story from here. And in case you’d like to remember, my takeover posts are here, here, here, here, and here.

Now hold on, there’s more to come…